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Complaint Management Software for UK Small Business

Stop losing customer complaints in WhatsApp threads and email inboxes. FeedSolve gives UK SMBs a structured complaint intake, Kanban resolution workflow, and a resolution rate dashboard — with full UK GDPR alignment.

What FeedSolve does for UK SMBs

FeedSolve is complaint management software built for UK small and mid-sized businesses. Customers, suppliers, and tenants submit complaints via a branded QR code or shareable link — no login required. Your team manages every complaint through a Kanban dashboard, assigns to the right person, and resolves with a documented audit trail. Every submitter gets a tracking code. You get a resolution rate metric. Pricing starts free, with paid plans from approximately £15/month — no per-agent fees.

Try FeedSolve Free View pricing in GBP
< 2 min
Setup time for your first UK complaint board
Zero
Login required for UK customers and suppliers
£15/mo
Approx. starting price — no per-agent fees
100%
UK GDPR-aligned data minimisation design

Built with UK GDPR in mind from day one

Under UK GDPR and the Data Protection Act 2018, any complaint form that collects personal data must do so lawfully, fairly, and transparently. FeedSolve's design reflects these requirements across every touchpoint.

Data Minimisation

Contact fields are genuinely optional — not hidden-required. Submitters who choose anonymous mode provide zero personal data. FeedSolve collects only what the submitter voluntarily provides.

Lawful Basis

Complaint submissions are processed on the basis of legitimate interests (resolving the complaint) or consent. The submission form makes the purpose clear before any data is entered.

No Third-Party Sharing

FeedSolve does not sell or share submitter data with advertising networks or third-party data brokers. Submission data is used solely for complaint resolution within your organisation.

Retention Controls

Growth and Pro plans include configurable data retention settings — allowing your team to define how long submission data is stored, in line with your UK GDPR retention policy.

ICO-Aligned Access

The ICO expects complaint channels to be easy to access without unnecessary barriers. FeedSolve's zero-login model meets this expectation — no account creation required.

Audit Trail

Every submission is timestamped with its full resolution history. This provides documented evidence of complaint handling — relevant for ICO investigations or Trading Standards queries.

Important note for FCA-regulated UK firms: FeedSolve is general-purpose complaint management software for UK SMBs. It is not an FCA-compliant complaints management system for financial services firms regulated under DISP (Dispute Resolution: Complaints). If you operate a regulated financial services business, you will need a system that meets FCA DISP reporting requirements in addition to FeedSolve's general complaint resolution workflow.

From UK customer complaint to documented resolution — in four steps

Step 01

Collect

UK customers, suppliers, or tenants scan your QR code or click your link. They submit a complaint in under 60 seconds — no login, no account, no app.

Step 02

Track

Every submission gets a unique #FSV-XXXX tracking code. UK submitters check progress on any browser — no follow-up call to your team needed.

Step 03

Assign

Your team sees the complaint in the Kanban dashboard. Assign to the right person, set priority, add internal notes. One owner. One deadline.

Step 04

Resolve

Fix the issue, send a public reply, and mark resolved. The submitter sees 'Resolved' on their tracking page. Your resolution rate updates automatically.

How UK businesses use FeedSolve across every sector

UK Restaurants & Pubs

Place a branded QR code on every table. UK diners submit complaints about food, service, or cleanliness before leaving — giving your team a chance to resolve the issue before a TripAdvisor or Google review is posted.

Restaurant feedback for UK F&B →

UK Manufacturing & Engineering

Replace WhatsApp supplier complaint threads with a structured QR board. Every supplier defect report gets a tracking code, a CAPA note, and a documented resolution — fully audit-ready for ISO 9001 and IATF 16949.

Supplier feedback for UK manufacturers →

UK Property Management

Give tenants a QR code in the lobby or welcome pack. Maintenance requests and complaints are tracked to resolution — with a full audit trail for tenancy dispute resolution under the Housing Act.

Tenant feedback for UK landlords →

UK Logistics & Couriers

Drivers and recipients report delivery issues by scanning a QR code on the consignment note. Every complaint is assigned, tracked, and resolved — with documentation for UK Road Haulage Association (RHA) compliance.

Delivery feedback for UK logistics →

UK Retail & E-commerce

Collect in-store and post-purchase complaints via QR codes at point of sale. Track every issue to resolution with a documented response — meeting the Consumer Rights Act 2015 expectation of accessible complaint handling.

Retail complaint tracking →

UK Private Clinics & Healthcare

Provide patients with a zero-login complaint channel in your waiting room. Every submission is anonymous-capable, tracked, and resolved with a full history — aligned with CQC complaints handling requirements for independent healthcare providers.

Patient feedback for UK clinics →

FeedSolve vs Freshdesk for UK SMBs

Freshdesk is the most-searched complaint management tool in the UK. Here's how the two compare for SMB complaint resolution.

FeatureFeedSolveFreshdesk
Zero-login submission (no account required)
Freshdesk requires email or login
Yes No
QR code per complaint board Yes No
Unique tracking code per complaint Yes No
Public tracking page for submitters Yes No
Kanban resolution workflow Yes Yes
Resolution rate dashboard
Freshdesk uses CSAT scores
Yes No
Anonymous submissions Yes No
Multi-language forms Yes Yes
Board-based flat pricing (no per-agent fees)
Freshdesk: £12–£49/agent/month
Yes No
Setup in under 2 minutes
Freshdesk requires configuration
Yes No
Free plan available
Freshdesk free: 10 agents, limited features
Yes Yes

Freshdesk is excellent for IT help desks and agent-heavy support teams. FeedSolve is purpose-built for external stakeholder complaints — no per-agent cost, no login barrier for your customers.

Transparent pricing for UK businesses

Board-based pricing — not per agent. No hidden fees. All prices shown in approximate GBP.

Free
£0
7-day trial
2 boards
Unlimited submissions
QR codes & links
Tracking codes
Multi-language forms
Get started
Starter
~£15
/month
3 boards
1,500 submissions/mo
3 team members
Kanban workflow
Public replies
Email notifications
Get started
⭐ Most popular
Growth
~£39
/month
10 boards
5,000 submissions/mo
10 team members
Branded QR codes
Escalation rules
Advanced analytics
Get started
Business
~£63
/month
20 boards
15,000 submissions/mo
Unlimited team
Custom roles
Audit logs
Priority support
Get started

GBP prices are approximate conversions (1 USD ≈ 0.79 GBP). Billed in USD. No per-agent fees. Cancel anytime.

Complaint management software UK — FAQ

Is FeedSolve complaint management software UK GDPR compliant?
Yes. FeedSolve is designed with UK GDPR data minimisation principles in mind. Contact fields are optional — submitters can remain anonymous. No special categories of personal data are collected. Data is stored securely and configurable retention settings are available on Growth and Pro plans. FeedSolve does not sell or share submitter data with third parties.
For UK SMBs needing structured complaint intake, Kanban resolution, tracking codes, and a resolution rate metric, FeedSolve replaces informal WhatsApp and email complaint processes. It is not a regulated complaints system for FCA-authorised firms, which require specific regulatory reporting. For general SMB complaint management — hospitality, manufacturing, logistics, retail, and property — FeedSolve covers every requirement.
FeedSolve charges per feedback board, not per agent. The Starter plan is $19/month (approx. £15/month) for 3 boards. Freshdesk charges £12–£49 per agent per month — a 5-person team costs £60–£245/month minimum. For most UK SMBs, FeedSolve is significantly more cost-effective with no per-seat penalties.
Yes. FeedSolve's zero-login submission model means any UK customer, supplier, or partner can submit a complaint via a QR code or web link without registering. They receive a unique tracking code and can check resolution progress on any browser — consistent with ICO guidance that complaint channels should be accessible without unnecessary barriers.
UK consumer protection regulations, including the Consumer Rights Act 2015 and the Consumer Contracts Regulations, don't mandate a specific complaint management system. However, the ICO and Trading Standards expect businesses to have accessible, documented complaint processes. FeedSolve provides a structured intake channel, full audit trail, and resolution confirmation — meeting the spirit of these requirements.

The complaint management software UK SMBs have been waiting for.

Set up your first UK complaint board in under 2 minutes. Free to start — no credit card required.

Try FeedSolve Free Compare vs Google Forms
No credit card · Setup under 2 minutes · UK GDPR aligned

More UK solutions

UK Manufacturing
Supplier quality complaints
UK Restaurants & Pubs
Table-side QR feedback
UK Property Management
Tenant maintenance requests
UK Logistics
Delivery complaint tracking
Read the guide
Choosing complaint software